Client Case Study
Regional Roofing Company, USA
From page 2 to the Local Pack — a 60x increase in organic clicks in 3 months.
A regional roofing company came to us ranking on page 2 for their core service terms, with almost no organic call volume. Over 3 months of technical fixes, local SEO, and content build-out, we moved them into the Local Pack and turned organic search into their most consistent lead source.
Before — Google Search Console (3 mo.)
Total Clicks
1.53K
Total Impressions
90.8K
Average CTR
1.7%
Average Position
11
After — Google Search Console (3 mo.)
Total Clicks
92.7K
Total Impressions
753K
Average CTR
12.3%
Average Position
6.6
Before — Google Search Console
After — Google Search Console
What We Did
1
Fixed crawl and indexing issues blocking key service pages
2
Rebuilt site speed — cut load time from 4.8s to under 2s
3
Built dedicated service-area pages for every city served
4
Optimized Google Business Profile and launched a review-generation system
5
Published ongoing SEO-driven content targeting high-intent roofing keywords