Regional Roofing Company, USA
Click-through rate improved 25x (0.2% → 5.1%) and organic clicks grew from 135 to 1,600+ after we fixed underperforming titles and meta descriptions.
A regional roofing company came to us with weak organic visibility and almost no consistent call volume from search. Working through technical fixes, local SEO, and Google Business Profile optimization, we moved them from a page-two position into steady, compounding organic growth — tracked and verified directly through Google Search Console and Google Business Profile.
Before — May 29 – Jun 28, 2026 (Google Search Console)
After — Jun 29 – Aug 19, 2026 (Google Search Console)
Average position moved from 9.4 to 14.3 over this period — expected when targeting expands to a wider set of keywords. Total clicks and CTR are the metrics that matter for lead volume, and both grew substantially.
Before — Google Search Console (May 29 – Jun 28, 2026)
After — Google Search Console (Jun 29 – Aug 19, 2026)
What We Did
Rewrote underperforming page titles and meta descriptions to fix a very low 0.2% click-through rate
Fixed crawl and indexing issues blocking key service pages
Rebuilt site speed and Core Web Vitals for faster ranking signals
Built dedicated service-area pages for every city served
Expanded keyword targeting to a wider set of high-value roofing search terms
Published ongoing SEO-driven blog content targeting high-intent roofing keywords
A note on this data: every number above is pulled directly from Google Search Console and Google Business Profile — the client's name and domain are withheld to protect their privacy, but the performance data shown here is real and unedited. We're happy to walk through the underlying reports on a call.